Have you heard about the following multichannel selling myth? Selling on multiple channels do not require any marketing efforts. You take products to the customers where they spend their time. Why should you waste your hard-earned cash in an attempt to inform them about your products? They already know about them. So, multichannel marketing is a waste of time and money. Probably, this is what is in your mind.
Right. While it is certain that you take your products right to the customer’s doorstep, it does not mean they will buy. Selling is an art and science of convincing a customer and ensuring they fall for your offers. Hence, multichannel marketing is critical for a multichannel retailer. However, how can you do it correctly? Here are the 3 little-known secrets:
Apply the common language for each channel
Undoubtedly, successful marketing involves identifying with the right customers for your products. For you to win a person’s heart, you must make yourself like one of them. Here, it means using their language in communicating and interacting with them. As a multichannel retailer, you use different channels to offer your goods and services. These channels consist of different customers. If you will succeed in convincing them, you must learn the language to use for each channel. For instance, the use of hashtags and emojis is a common practice in the social platforms. Hence, you must know how to use them in your marketing affairs to be relevant.
Concentrate on higher potentials channels
While it is true that each of your multiple channels has a particular contribution, they vary in their potentials. Each channel has exposure to different customers and presenting you on varying competitive arena. Again, they do not follow universal rules and restrictions. So, when developing a multichannel marketing program, you need to consider the potential of your selling channels. This way, you will ensure your coins are falling on fertile lands. In a word, you should focus your energy on channels with high potentials and invest your dollars in them.
Have a consistent marketing message
Consistency is essential in marketing. Particularly when running a multichannel e-commerce business, you need to send the same message in your different selling channels. Before rolling out your marketing messages, you need to be aware that the customer’s first concern lies on the value and experience they obtain from your products. So, regardless of how you present your message, you must ensure it is about the value and experience in your products.
— Listing Mirror (@listingmirror) 20 de septiembre de 2018